综艺出圈、文娱造势、资本入局，剧本杀已经不单单只是一个桌游项目，在今年文娱领域的热门概念里，剧本杀是一个绕不开的关键词。
据相关机构发布的《2021年中国剧本杀行业发展现状及市场调研分析报告》显示，在当前中国年轻消费者线下潮流娱乐方式中，“剧本杀”高居第三位，紧随电影、运动健身之后。
从热门综艺、线下社交到如今的影视剧，剧本杀被频繁划重点。“剧本杀”电影并不算新事物，但当下的文娱消费趋势，让这类电影重获生命力。
在11月11日“光棍节”上映的悬疑喜剧片《扬名立万》，让观众在影院体验了一把找寻真相的刺激，主创们通过多重的人物视角、紧密的情节编排，以及发人深省的社会话题，为观众献上一部扑朔迷离的“剧本杀”电影。
1、剧本杀与影视携手开启破圈与开拓市场的双赢之路
谈到剧本杀与影视剧的合作，早在2019年，剧本杀就已经开始了影视IP的改编，自媒体“小黑探”发起了IP剧本创作的召集计划，《琅琊榜之风起长林》《步步惊心》《蝴蝶公墓》等知名IP都在其中。
剧本杀借助影视IP进行破圈尝试，而影视剧也乐于通过剧本杀开拓市场。在今年1月，北京超自然力量文化传播有限公司宣布即将开发剧本杀爆款作品《年轮》，计划将其改编为网络互动剧，这是剧本杀作品影视化的首度尝试。
而一些影视创作者也将其作为自己开辟市场的宣传渠道。比如今年春节上映的《刺杀小说家》，以电影为主题的剧本杀先于电影发行，在上映前夕推出了“玩剧本杀送电影票”的活动。
还有的开发者将剧本杀纳入IP改编“一鱼多吃”的范畴之中。例如6月1日，爱奇艺与中渡公司针对《风起洛阳》影视剧IP授权进行了签约仪式，双方就《风起洛阳》影视剧IP授权展开合作，合作内容中就包括《风起洛阳》大型沉浸式剧本杀。
剧本杀跨界采用互动剧的形式是一个安全选择。剧本杀天然具备沉浸感和互动性，剧本杀高参与度、罗生门式的叙事方式，可以给予玩家良好的故事体验和社交效果。这弥补了传统影视创作者在涉足互动剧时的短板，或许这是互动剧打开思路、突破创作瓶颈的一条通路。
而对于把剧本杀改编为影视剧来说，可以先将关键人物的视角固定下来，更聚焦于人物情感、成长经历等，以符合影视作品剧本创作和拍摄的方式来呈现。
其得到认可的关键并非仅限于某种游戏机制、悬念套路的把握，而是在人类共有的情感共鸣中寻求突破，这就对相关从业者提出了不断自我更新的更高要求。
2作为悬疑子类型的“剧本杀”电影
剧本杀游戏起源19世纪的英国，该类属于真人角色扮演类游戏，玩家以破解“谋杀之谜”为主要任务。一位玩家需在其他人不知道的情况下扮演凶手，而其他玩家需在限定的环境内，通过多轮搜证、讨论、推理，最终找出真凶。凶案可以在游戏开始前发生，也可以在游戏过程中发生，沉浸感、参与性较高。过程中，玩家需隐藏真实身份，甚至编造虚假身份。
而国内的剧本杀进入大众视野，得归功于2016年芒果TV明星推理真人秀《明星大侦探》等综艺的热播。2018年，“我是谜”“百变大侦探”等APP获得资本加持，线上剧本杀异军突起。数据显示，2019年全国剧本杀线下门店数量从240家飙升至1200家。
“剧本杀”电影这一概念，脱胎于当下流行的剧本杀游戏。游戏所用剧本，本就属于影视内的悬疑文本。即使是封闭的环境特征，也被暴风雪山庄模式、密室悬疑片玩出了很多花样。虽说剧本杀这一游戏于近些年才在国内流行起来，但“剧本杀”电影对观众来说并不陌生。
例如2003年上映的悬疑片《致命ID》就符合剧本杀的叙事逻辑：众多角色于封闭环境内找寻凶手。本片套用了心理犯罪中多重人格的概念，11个人不过是精神病患者幻想出来的分裂人格，他们被困在患者臆想出来的汽车旅馆中，此处，空间上的封闭性与人格上的单一性完美融合，紧迫感与悬疑感更加强烈。
以及刚刚上映的黑马《扬名立万》，该片在宣传时就主打“剧本杀”电影这一概念。该片讲述了民国年间，一群郁郁不得志的影人，被“财阀”陆子野召集于一栋豪宅，以完成一项惊险刺激的任务——将轰动上海滩的“三老血案”搬上银幕。想借此扬名立万的他们应允下来，殊不知，危险也悄然逼近。
封闭式环境，各色人物因约定聚首，加之悬念迭起的血案，《扬名立万》极具剧本杀游戏的特征。而这种猜谜、解谜、角色身份游离的特征，使“剧本杀”电影必将以悬疑片的形式出现在观众面前。
归根结底，无论是综艺、影视剧还是剧本杀，都是将故事呈现给观众的一种方式，但随着剧本杀与影视项目的合作日深，必然面临更多考验。各方应对市场保持敬畏，要进一步制定行业规范、加强保护版权、把控内容质量、引领行业发展，坚定不移打造更多销量与口碑兼顾的精品项目。
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